Hi, I’m Prerna Nayak

Digital Marketing Professional

Exploring strategy, campaigns, and brand storytelling in the evolving digital landscape.

Know more about me

Hello, I’m Prerna Nayak, a digital marketing professional focused on building effective online presence for brands through strategy, creativity, and data-driven insights.

My work involves social media management, paid marketing, content strategy, and campaign planning, along with hands-on execution such as content creation, creative design, and video editing. I also work with SEO and SEM fundamentals, competitor research, and audience analysis to understand how brands can grow and perform better online.

I enjoy combining research, creativity, and digital tools to plan, manage, and optimize marketing activities from content scheduling and campaign coordination to using platforms like Google Workspace and marketing tools to streamline workflows.

This portfolio highlights some of the projects and experiments I’ve worked on while developing my skills in digital marketing.

Capabilities That Shape My Digital Marketing Work

CORE SKILLS

My work combines strategy, creativity, and analytical thinking across different areas of digital marketing. From managing social media and planning content strategies to running paid campaigns and analyzing competitors, I focus on building marketing activities that are structured, data-informed, and aligned with brand goals. I also work with creative tools, video editing, and digital platforms to design engaging content and support effective campaign execution..

Digital Marketing

Experience working across different aspects of digital marketing including social media management, campaign planning, audience engagement, and brand visibility. Focused on building structured marketing activities that align with business goals and improve online reach.

Search & Analysis

Applying SEO and SEM fundamentals along with competitor research and audience insights to understand market positioning. Analytical thinking helps evaluate marketing performance and identify opportunities for improving campaigns and digital visibility.

Tools & Platforms

Working with digital tools that support marketing workflows, content management, collaboration, and campaign coordination. Familiar with platforms such as Google Workspace, design tools, and other marketing tools used for planning, organizing, and optimizing marketing activities.

Content & Creative

Developing content strategies and creating visual assets that communicate brand ideas effectively. This includes designing creatives, editing short-form videos, and producing content tailored for different digital platforms to capture attention and drive engagement.

Services I Provide

Social Media Management

Managing brand presence across social platforms through structured content planning, scheduling, and audience engagement. This includes developing platform-specific content strategies, maintaining consistency in brand communication, and monitoring performance to improve reach and engagement.

Content Strategy & Creative Development

Planning and producing digital content that communicates brand ideas effectively. This involves content ideation, designing visual creatives, editing short-form videos, and creating content formats that help brands connect with their audience and maintain a consistent digital identity.

Digital Marketing

Supporting marketing campaigns through research, competitor analysis, and audience insights. This includes assisting in campaign planning, understanding market trends, and helping structure marketing activities that improve brand visibility and online performance.

My approach to digital marketing combines structured planning, thoughtful content creation, and continuous analysis. Whether managing social media, developing content strategies, or supporting marketing campaigns, the focus is always on creating communication that is relevant, engaging, and aligned with the brand’s goals.

-Prerna Nayak

ABOUT US

Tell website visitors who you are and why they should choose your business.

Because when a visitor first lands on your website, you're a stranger to them. They have to get to know you in order to want to read your blog posts, subscribe to your email newsletter, or buy what you're selling.

QUESTIONS?

Whether you’re curious about features, a free trial, or even press, we’re here to answer any questions.